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This Black Friday, Don’t Buy More – Buy Better
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Whether you’re upgrading your beauty routine, planning next year’s travel, or finally saying yes to that splurge-y purchase you’ve been eyeing, the best Black Friday finds aren’t about buying more — they’re about buying better.
This is the year to shop selectively. A new LendingTree survey shows that while nearly two-thirds of Americans will shop Black Friday, almost 7 in 10 say rising prices will influence their choices — and 39% plan to spend less. In other words, this is our moment to focus on buying better, not buying more.
In that spirit, we rounded up the standout 2025 Black Friday deals on high-quality pieces we’ll actually use, love, and keep for years. Best of all? Many of these brands almost never (seriously, never) go on sale. Let’s get you the good stuff.
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New Chapter, New Coverage: What to Know About Protecting What You’ve Built
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Once the kids are out of the house, your routines — and your risks — change. Maybe you’re hosting more gatherings, downsizing your home, or finally taking that dream trip. But as Jean explains in a new Q&A sponsored by Nationwide, these life shifts can also leave hidden coverage gaps that could put your nest egg at risk. From umbrella insurance that shields your assets to small add-ons like water backup and service line coverage that can save thousands, this feature is your friendly reminder that protecting your wealth is just as important as growing it. We also tackle some of your most pressing protection questions on the HerMoney Podcast. Check it out! (at around the 36:00 mark)!
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This Week In Your Wallet
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Even the strictest penny pincher can feel tempted during the holidays by those "too good to be true" deals engineered to pull us in. This week, we’re breaking down the mind games retailers play and how to avoid them. One tactic? Taking advantage of a lack of what behavioral economist Scott Rick calls "high sales literacy." "We tend to interpret any deals offered on those days as more special and unusual than they actually are," says Rick. One such deal – the doorbuster. "These 'loss leader' products are meant to draw in lots of people, and, once they’re in the store, tempt them to also buy products that produce much more profit for the retailer," he explains. "And certainly, people who aren’t fast enough to secure one of the limited doorbuster items will want to buy some higher-priced consolation prizes."
One way to save this season? Shop secondhand. As The Wall Street Journal reports, thrifting is officially on trend. Shoppers spent more than $5.5 billion at Goodwill last year, a record high and up 37% from 2019. The boom has inspired the chain to open dozens of new, bigger, brighter stores – many in affluent neighborhoods where luxury donations roll in. "When people can find Dior out on a rack in your store for seven, eight bucks, that’s a great deal," said Dan Owen, a chief executive with Goodwill.
🛍️ P.S. Yes, you can even shop Goodwill online. Here’s your go-to guide.
Black Friday isn’t just for snagging TVs and air fryers. It’s also the perfect time to score a better high-yield savings account (HYSA). Think of it as the doorbuster deal your cash deserves. If you’re new to the HYSA world, here’s the skinny – these accounts offer annual percentage yields (APYs) that are generally much higher than traditional savings accounts. While the national average sits around 0.40% APY, some HYSAs are serving rates of 4% APY or more. No camping outside a store required.
🎄 Ready to give your savings a holiday glow-up? Check out top-rated HYSAs here.
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Things That Save You Money
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A high-end hair product that lasts a year? Nope, not a Christmas miracle. It’s the real deal. One HerMoney staffer bought a can of Oribe Grandiose Hair Plumping Mousse last Black Friday for around $35. A little goes a long way and she’s still using it.
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Want an instant way to curb holiday spending? Hit "unsubscribe." A quick 30-minute inbox cleanout can spare you from an avalanche of "LIMITED TIME ONLY!" emails – and save you from impulse buying things you don’t need.
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Browser extensions and cashback platforms can be your secret weapon for saving on gift-giving. One of our favorites automatically applies promo codes, notifies you when prices drop and lets you earn gift cards from your favorite retailers.
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AI Is Amazing, But Your Career Still Runs On Connections
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From shopping to job hunting, AI is reshaping everything. But one thing hasn’t changed – your network is still the key to career advancement.
That’s the message from LinkedIn Career Expert Catherine Fisher, who joined the HerMoney Podcast to explain why networking is more powerful than ever, especially for women navigating a rapidly changing workplace.
LinkedIn data shows 43% of professionals say their network is their number one source of work advice. So how do you keep those connections alive? The key is consistency.
No need for weekly dinners – small gestures go a long way. Ask about their latest projects, engage with their social media posts, or just check in from time to time. "We’re going to go through hard times in our careers, and that’s really when your network will surround you and help you in those moments," says Fisher. "But they’re not going to be able to help you if they feel like we actually don’t really have a connection."
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Ask Jean
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I love sending holiday cards, but I’m tired of spending too much money on them. How can I save?
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I love a good holiday card popping up in my mailbox, too, but when you’re looking to trim the budget, it’s an easy place to cut. That said, if spreading a little holiday cheer is non-negotiable, the women of the private HerMoney Facebook group have suggestions to help you save:
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DIY photo cards = $5 magic. "I buy a template for like $5 off Etsy, then upload my own pictures and tweak it (most of them are Canva, which makes it super easy)," says Lisa. "Then I print them through Walgreens when they have a sale."
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Get crafty with cardstock: "I buy plain white cardstock cards and decorate them with stamps," shares Heidi. "Then, I print off the family photo and attach it to the cards. It's lots of work, but I enjoy it and it's frugal."
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Groupon for the win: "Every year, Groupon does a Staples Christmas card promotion," says Sarah. "It was usually $20 for 50 cards. Not as high quality, but almost all of them will likely end up in the trash…and I always opt for value."
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Walmart…it’s not just for groceries: "I switched to Walmart a couple of years ago," says Melissa. "It’s not the same quality as Shutterfly, but for the price difference, it was worth it."
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Tap your Costco perks: "If you have a Costco membership, you get over half off at Shutterfly," says Kari.
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Postcards = postage savings: "I did postcard photo holiday cards last year from Snapfish and was pleased," shares Sue. "Extra frugal points because postage is less for postcards."
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Also making the card cut? Dollar Tree (if you don’t want photo cards), Vistaprint, Zazzle and Photo Affections.
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Submit your questions to Jean here.
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